For a long time, the Web3 tag was useful. It was a filter: clients who wanted onchain work knew where to find us, and clients who didn't know why they were reading.
It also quietly limited the work.
We were watching serious SaaS and AI teams hit the same wall that early-stage onchain teams hit: a product that works for the first thousand users but was never designed to survive the next hundred thousand. Fragile indexers, unbounded queries, deploys nobody can reproduce, secrets in the wrong place.
The fix is the same regardless of the domain. Security. Performance. Scalability. Testing. Maintainability. Reliability. Infrastructure. Integrations. Data. Architecture.
Web3 is one of those domains. It's a deep one — it has its own failure modes, its own audit culture, its own tooling. We do it well. But it sits alongside the rest of the work, not above it.
We now describe ourselves by what we do, not by where it runs. The result has been better projects, broader teams, and — for the onchain clients — a higher bar, because we bring the reliability playbook of serious infra work to code that has historically tolerated a lot.